Digital Training Institute (DTI) is a full-service digital marketing agency with a dedicated training academy. It provides digital marketing and social media training in Ireland and abroad, both face-to-face and online.

 

Challenge

Since its genesis as a full service digital marketing agency and dedicated training academy in 2014, Digital Training Institute (DTI) has offered thousands of in-person classes, talks, workshops, and trainings to audiences across Ireland. In just two years, DTI and it’s Founder, Joanne Sweeney-Burke, achieved national recognition, rapid growth, and secured status as a thought leader in the Irish digital marketing space.

With success came the opportunity to grow Joanne’s following beyond the geographical barriers of her native Galway, Ireland. Not wanting to neglect or step down from her position as CEO, Joanne began to search for online tools to supplement her live trainings. First turning to recorded video content, Joanne quickly realized that she needed a solution that would help her connect with virtual audiences in the same engaging way she was accustomed to at DTI. 

“Building an archive of content has absolutely attributed to my success as a thought leader. Now that my recorded webinars are available to the public, it boosts my credibility and provides sharable content to drive more traffic to my page.”

"Having a channel to build a library of content has absolutely attributed to my success as a thought leader. Now that my recorded webinars are available to the public, it boosts my credibility and provides sharable content to drive more traffic to my page"

- Joanne Sweeney-Burke, CEO

SOLUTION

Needing a virtual solution that would allow her to easily connect with her growing audience, Joanne turned to BigMarker to supplement her live trainings in 2015.

“I started Digital Training Institute after recognising the need for tailored training in digital marketing for individuals, organisations, companies and professionals. When I took my workshops online, I knew I needed a tool that would not only allow person-to-person interactions, but would go the extra mile to simulate the in-person experience from start to finish. BigMarker has been a perfect fit. I get the robust hosting features I need, AND the engagement tools I didn’t know I needed."

When asked to break down the specific engagement tools she’s leveraged to position herself as a thought leader, Joanne was quick to list the following four:

- The channel: “Building an archive of content has absolutely attributed to my success as a thought leader. Now that my recorded webinars are available to the public, it boosts my credibility and provides sharable content to drive more traffic to my page.”

- Twitter integration: “The ability to tweet from my BigMarker webinar has been so cool! I’m a sucker for social media and I love that I can add a hashtag to my webinars. Now when I tweet out during an event, I get more retweets, likes, and even attendees because of it.”

- The marketplace: “I’ve gained many of my subscribers just by having my webinars on the Discover page of BigMarker. People see that my webinars are featured or trending on the site and they don’t want to miss out on the fun!”

- In-webinar engagement tools: “One of my favorite things about the hosting experience on BigMarker is that I can interact with my audience in the same ways I do in my live trainings. Having features like hand-raising, live chat and polling at my fingertips allows me to forge the same authentic connections I would in an in-person event.” 

Digital Training Institute helps marketers bring their skills into the digital age. Above: A training the company is hosting on digital PR strategy.

Results

What began as a handful of individuals attending Joanne's first webinar quickly grew to a loyal following of over 600 channel subscribers in a matter of months. Armed with a lethal combination of expertise and cross-industry applicability, webinar-hosting has helped Joanne secure thought leadership status at a remarkable rate. Today, Joanne continues to host free, monthly webinars and has recently added premium courses to her content roadmap.

 

COMPANY

Digital Training Institute is a full-service digital marketing agency with a dedicated training academy. It offers thousands of in-person and online classes, talks, workshops, and trainings to audiences around the world.

Industry

Digital, Marketing, Media, Technology

Uses bigMarker For

Online Workshops & Trainings

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